Description of the business

Optimisa plc is an AIM-listed holding company in the marketing sector (EPIC: OPS).

The Optimisa Group is positioned in the space between large management consultancies and the traditional market research, market intelligence and business intelligence providers. The Group companies share a common desire to help their clients grow their businesses profitably by delivering high-value, commercial market and marketing advice.

Optimisa companies combine to offer best of breed solutions in partnership.

Our tools

QUALITATIVE SKILLS

• Qualitative, primary research
• Desk research
• Competitive intelligence
• Media analysis and evaluation

QUANTITATIVE SKILLS

• Data analytics
• Market sizing and forecasting
• Conjoint/CPM

What we allow our clients to do:

Helping our clients to protect and improve

• Renew - “Re-energise and re-prioritise my business”
  • Portfolio strategy review
  • Business/Product/Proposition review
• Refine - “Improve what I do/have already”
  • Market and customer optimisation
  • Market and competitive evaluation

Helping clients to build and expand:

• Create - “Find new ways to grow my business”
  • Opportunity generation/identification
  • Product and business case development
• Develop - “Prototype and quantify my opportunities”
  • Prototyping and customer testing
  • Business planning and forecasting