Description of the business

Optimisa plc became de-listed from AIM with effect from 7am Monday 27th July 2009

The Optimisa Group is positioned in the space between large management consultancies and the traditional market research, market intelligence and business intelligence providers. The Group companies share a common desire to help their clients grow their businesses profitably by delivering high-value, commercial market and marketing advice.

Optimisa companies combine to offer best of breed solutions in partnership.

Our tools

QUALITATIVE SKILLS

• Qualitative, primary research
• Desk research
• Competitive intelligence
• Media analysis and evaluation

QUANTITATIVE SKILLS

• Data analytics
• Market sizing and forecasting
• Conjoint/CPM

What we allow our clients to do:

Helping our clients to protect and improve

• Renew - “Re-energise and re-prioritise my business”
  • Portfolio strategy review
  • Business/Product/Proposition review
• Refine – “Improve what I do/have already”
  • Market and customer optimisation
  • Market and competitive evaluation

Helping clients to build and expand:

• Create – “Find new ways to grow my business”
  • Opportunity generation/identification
  • Product and business case development
• Develop – “Prototype and quantify my opportunities”
  • Prototyping and customer testing
  • Business planning and forecasting