Optimisa PLC
Delivering high-value, commercial market and marketing advice to help our clients grow their businesses profitably

08 January 2009 – Director / PDMR Holding

Company: Optimisa PLC
TIDM: OPS
Headline: Director / PDMR Shareholding
Released: 07:00 08-Jan-09
Number 2990L07

Optimisa plc

(“Optimisa” or the “Company”)

Director/PMDR Holding

The Company was notified on 6 January 2009 that Ron Littleboy, Chairman of the Company, acquired 99,000 ordinary shares in the Company on 6 January 2009 at a price of 20 pence per ordinary share.: In addition, David Rankin, Director, acquired 99,000 ordinary shares in the Company on 6 January 2009 at a price of 20 pence per ordinary share.

As such Ron Littleboy and David Rankin have the following interests in the voting rights of the Company as at 6 January 2009:

Director – Direct Number – Direct: % -: Indirect Number – Indirect % – Total Number – Total %

Ron Littleboy – 809,858 – 9.09 % – n/a – n/a – 809,858 – 9.09 %

David Rankin – 823,496 – 9.25% – 268,652 – 3.02% – 1,092,148 – 12.26%

The ordinary shares referred to above are the ordinary shares of 25 pence each in the Company.

Enquiries:

Optimisa plc: +44 (0) 20 7960 3300
Ron Littleboy, Non-Executive Chairman

Noble & Company Limited: +44 (0) 20 7763 2200
James Bromhead / Brian Stockbridge

END