Optimisa PLC
Delivering high-value, commercial market and marketing advice to help our clients grow their businesses profitably

14 January 2009 – Director / PDMR Holding

Company: Optimisa PLC
TIDM: OPS
Headline: Director / PDMR Shareholding
Released: 07:00 14-Jan-09
Number 5914L07

Optimisa plc

(“Optimisa” or the “Company”)

Director/PMDR Holding

The Company was notified on: 12 January 2009, that following the transfer of 210,000 Optimisa ordinary shares to his self-invested personal pension plan at a price of 25.5 pence per share 12 January 2009, Simon Dannatt now holds the following interests in the voting rights of the Company:

Director – Direct Number – Direct: % -: Indirect Number – Indirect % – Total Number – Total %

Simon Dannatt – 619,060 – 6.95 % -: 374,088 -: 4.20% – 993,148 – 11.15 %

Enquiries:

Optimisa plc: +44 (0) 20 7960 3300
Ron Littleboy, Non-Executive Chairman

Noble & Company Limited: +44 (0) 20 7763 2200
James Bromhead / Brian Stockbridge

END